About Us

Uniting the world with the language of food.

Your door to global traditions and flavours.

Welcome to Our Culinary Journey

At World Food Box, we believe that every meal tells a unique story. We understand that the best food is not just about taste; it's about the rich narratives behind it. World Food Box is more than just a convenient meal solution; it's a gateway to authentic global flavours and the cultures that inspire them.

who we are

World Food Box is brought to you by Flying Trade Group, a UK-based pioneer in the international food industry. With a portfolio spanning rice, flour, spices, sauces, snacks, and savouries from South Asian, Oriental, Afro-Caribbean, African, and Polish cuisines, we're proud to be a trusted name in the world of ethnic foods.

Our global reach extends to 30 countries, reflecting the demand for genuine, diverse flavours by today's discerning consumers. We owe our success to strong customer relationships, innovation, and the flexibility to cater to evolving consumer preferences. We're a family business with nearly 400 dedicated employees in the UK, committed to delivering quality and honouring the rich tapestry of ethnic brands.

our mission

At World Food Box, we aim to redefine your culinary experience. Our mission is simple:

  • Each month, we pick a selection of items from a different country, for you to experience from the comfort of your own kitchen. Some products will be ready to eat, some can be used to create a delicious meal with the help of recipes curated by our in-house chef, to provide inspiration.

  • Encourage you to experiment and explore bold, new flavours and make them your own.

  • Take you on an exciting quest every month to discover delightful old favourites or new, unfamiliar ingredients, that could change your tastebuds and the way you experience food, forever.

We Make Cooking Fun

Life is busy, and we know cooking can feel like a chore. That's where we come in. With new recipes, ideas, and ingredients every month, we transform the daily task of cooking into an exciting adventure. Say goodbye to the dread of deciding what's for dinner and welcome the anticipation of discovering new recipes each month.

We Add Flavour to Food

Our recipes are a delightful journey of tastes and experiences. Each month, we curate meals that celebrate different parts of the world. You might encounter unfamiliar ingredients or flavours, but we promise they're worth exploring and adding to your rich culinary experience. Embrace the opportunity to try something new – you might just find a new favourite!